A new domain
The most common reason why companies change their name/domain is:
- A new fresh name and new corporate identity can give something refreshing to a perhaps stable and/or boring product
- Because you want to make it clear that the company is going in a different direction and then reflect that in the name
- Because the company has been taken over, or has taken over another company itself
- Because the company has shaddy businesses and wants to cover it up skillfully
- Because the old name is simply no longer representative.
In my case it is the latter. I still think Thijsmoens.nl is a nice domain that suits the site and me well, but it has a major disadvantage. It is Dutch. And my last name is truly impossible to pronounce for any non-Dutch person.
And you can’t remember what you can’t pronounce. Like I have with Bartoz Ciechanowski’s blog. (For unknown reasons I keep forgetting to bookmark this blog and when I want to read a new article I always have to dig deep and google with the only indication that it is something Polish.
Brainstorming about a new domain
It had to be something cool
When brainstorming for a new name I had 2 requirements:
- It must be something short
- It has to be something memorable
The most obvious, of course, was to pick something with the new fancy domains. Thi.js would be fantastic, but JavaScript wouldn’t let me. The domain .ns doesn’t exist and some of the existing domains where either occupied or unaffordable. Besides, I wanted something different. You can especially have fun playing with today’s domain names. And after some clicking around I suddenly saw the domain name .website. I didn’t have to think about it for long, because what is a better domain for a website than .website?
A new logo
More playfull
In addition to the new name, I also wanted a new logo. Because somehow it would no longer be correct if I were to transfer it literally. Now, designing a logo is quite difficult, I can tell you, because it has to be representative of everything and also stand the test of time.
The icon has remained almost the same, except that it now has a new font.
So much for the update to a new name. I’d love to hear what everyone thinks. Let me know in the comments below.
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